Allure prides itself in producing only the best product possible, which happens to be not only extremely tasty, but good for you to boot! Particularly important are new findings that olive oil is rich in polyphenolic compounds (anti-oxidants). That is to say, extra-virgin oil:

1. Brings about dramatic decrease in oxidative stress that leads to heart disease.
2. Utilizes oleic acids to fight cancer by interacting with the human genome, suggesting the development of olive-oil-based cancer therapeutics.
3. Contains a natural anti-inflammatory substance called oleocanthal, which could prevent/help treat arthritis.
4. Helps protect from peptic ulcers and stomach cancer by fighting eight strains of Helicobacter pylori, some of which are already immune to antibiotics.

The trick to all this is to consume between 25 and 50 grams per day (two to four table spoons)

Super Foods - Olive Oil
The best summary we've seen on the latest research on extra-virgin olive oil and health.

Olive Oil Fraud
Don't be fooled by imposters! The next time you are bombarded with a shelf full of olive oils in your local market, make sure it's the real deal. (Or better yet, just use our olive oil and never have to worry about it...)